We pursue long-term outlooks. The key to investment is becoming an old companion to a good company.

We think flexibly and modestly. We do not cling to established conventions and pursue new knowledge.

Our minds don't fall for a value trap. Indexes such as PER and PBR are supplementary investment information, not absolute standards.

Minimizing risks and volatility using hedge and thorough business analysis leads to excellent performance.

Nothing is more powerful than compound interests in investment. We realize the magic of compound interest through stable investments.

Stock volatility is an investment opportunity, not a risk. Instead of following the market flow, we achieve excellence with thorough analysis and independent thinking.

The market offers many investment opportunities, but not all need to be grabbed. We only take action when we fully identify and understand an opportunity.

A great business is in a growing industry, has remarkable management, and shares performance with shareholders. This is basis of our business investigation and investment.